Inside DBP

Founder: Jay Barrett

In the early to mid 1990’s, when Jay Barrett was doing this thing called “desktop publishing”, it involved some hot wax, an ex-acto knife, some past-up boards, a Mac II, and a laser printer. Also many trips to the print shop after pulling an all nighter.  After 6 years of publishing this way, the internet was finally born. Jay took an immediate  interest in the ability to publish websites and started taking college courses for HTML, digital photography, and a class called “doing business on the internet”. It was not long after taking these courses, Jay was referred to a web-house in Santa Rosa called Forest Green Media. This was 1995. They started me off creating graphics and Photoshop for websites. Making buttons, splicing images for websites in general. It wasn’t long before he was building websites full time and loving every minute of it. He worked for a few firms in Santa Rosa within the next 4 years including: Forest Green Media (FGM), Wegner Associates and Santa  In that time, Barrett proved to be an expert in the field of creating full-featured websites from conception to design, to imagery, to coding, and finally launching the site. Creating custom effects in Flash and importing video then became the next hot item. In 1996 we created websites that utilized Flash for presentations. FGM embedded user navigable virtual reality tours right on the site utilizing Quicktime VR (Park Hyatt Regency of Tokyo, Japan).

The websites had to be high-end. The cost of building the sites was astronomical.  We had to have scrupulous coding for those who knew what “view source” meant, striking design integrating subtle animated elements, cutting edge visual effects and even exacting font sizes and colors. Back then most of the concerns hinged around creating as small of files as possible and still have it look good. Most of the world was still using dialup. FGM was doing things that nobody else was doing yet. The clients, you may have heard of… Netscape Communications Inc. Other clients included Kendall Jackson Winery, J Wine, Fountain Grove Inn, Park Hyatt Tokyo of Japan, Ironhorse Vineyards just to name a few.

Much of the original design work for FGM was performed by, Mark Wegner of FGM  and my mentor, he was the brainchild behind the high end design that was accepted by these and put into production. Jay’s job was to create all the images for the sites using the design template, and  code the website from start to finish. Jay also was in charge of creating animations and Flash presentations.

Barrett did a lot of work for Netscape Communications. One website he helped build for them won “Best site launched in 1997” by Software marketing Awards. It was for Netscape Communications DevCon Conference. The website had use of new “Layers” technology, meaning  for the first time you could float elements on top of each other on a web page and have them animate too (slide in, out) via some Javascript. For action there was the use of gif animation, like an animated 3D modeled rubix cube that had the dates of the conference on each visible side. A pair of sunglasses on a map with an animated reflection. Yes the future was bright. In 1997 Forest Green Media became Wegner Associates.

After working for Wegner Associates,  for another year, Barrett was asked to help on the ground floor of a very well funded dot-com startup called He was tasked with managing a team of designers to build the visual framework  and look and feel of the website. Craftshop was a site that sold craft supplies and also had a community side as well… being able to communicate with craft experts and get patterns and directions on various crafts.  The website was divided into two platforms, PC and Linux. Barrett worked in both environments tying a community side utilizing php to shopping data utilizing PC based Pandesic shopping environment. launched successfully in 2000, but shortly after, the funding stopped and the company went belly up.

Jay quickly got a full-time position as Creative Art Director, for Job Direct.  This was actually a  shift back to the print world now because most of his tasks were creating full color print materials for the company. Full page ads for Magazines, Door knockers, Even a brochure for the company. He created the design for the  show booth. He created a multi-media showcase to view on the screen of the show booth. Even the Job Direct tour bus, a huge  sticker overlay of ‘flames’ for the bus was created by Jay. After a year however, the company was bought and restructured by Korn Ferry. Jay moved back to California.

That’s when he decided to just start a webhouse with a partner from Craftshop and long time friend, Jeff Nagy.  It was 2001,  Deep BLUE Pacific was born and taking on new clients. The name came from a passion involving the pacific ocean, and how awesome, deep and beautiful she is.

To get things rolling, Barrett teamed up with some talented web gurus, industry players from all corners of web publishing. For hosting, he teamed up with They have expertise in servers and hosting that are bar none, With a 99.9 percent up-time.

He also teamed up with a great back-end coder who helped with some complex issues we needed done.

One of his first clients as a company was Exchange Bank. Their site needed a facelift and to be re- coded for them to make easy updates. The platform was Microsoft, so he coded with ASP.

Barrett rebuilt their existing site with a new navigation scheme. Also he added top-level encryption to the domain.

Now, 16 years later, DeepBLUEPAcific is still moving forward with technology, utilizing WordPress for much of our clients. E-Commerce stores are being built for clients utilizing open source software. Feel free to view our portfolio to see the many client sites over the years.